Aaron Vasquez is the Lead Creative Strategist at Meta's Reality Labs wearable and metaverse products on Meta’s owned social channels, where he leads creative strategy for Meta's AI hardware portfolio. He shapes the content, campaigns, and storytelling that bring Meta's most advanced AI products to the world — including @raybanmeta, @oakleymeta, and @metaquest.
Over nearly seven years at Meta, Aaron has built deep expertise across Meta's AI-enabled hardware ecosystem — from Ray-Ban Meta AI glasses and Oakley Meta to the Meta Quest platform. His work consistently drives cultural moments at scale: a 65.2M-view viral campaign on @raybanmeta, @oakleymeta reels regularly reaching 8–15M+ views, and a creative presence at the company's highest-profile moments including Cannes, the Super Bowl, and Meta Connect. He works closely with data and metrics teams to optimize content in real time and collaborates cross-functionally with creative, marketing, product, comms, and engineering to align the company's voice at every touchpoint.
Aaron's approach is grounded in the belief that the best technology storytelling doesn't feel like advertising — it feels like culture.
Before Meta, he spent over a decade as a Creative Director and Senior VFX Artist at Ntropic, The Mill, Click 3X, and others — leading award-winning campaigns for Apple, Google, Electronic Arts, and Samsung. That foundation of craft and technical mastery is what now drives his strategic work.
Aaron holds a BFA in Computer Art from the School of Visual Arts.
Work History
Meta
Creative Director | Brand & Content Strategist | July 2019 – Present
Facebook (via PRO Unlimited)
Creative Director, Motion Design Lead | February 2019 – June 2019
Ntropic [SF]
Creative Director | October 2013 – January 2019
The Mill [NYC]
Senior Creative | July 2013 – October 2013
Poetica
Senior VFX Artist / Designer | June 2012 – June 2013
Click 3X
Senior VFX Artist / Designer | April 2005 – June 2012
SideShow Creative / PostWorks LLC.
VFX Artist / Designer | 2003 – 2005
School of Visual Arts
BFA, Computer Art | 2000