Audi: Instagram
Here's an example of a just completed Social media CG/Design project where the ask was to come up with a creative way to split the categories of offerings the new A8 has to offer. The capabilities were broken up to 3 categories. Each category highlighting a different set of features of the car. The goal of the project was multi faceted, The first objective was to convey the benefits of the car, the second goal was to highlight all this in an interesting and unique way. We wanted to project imagery onto different areas of the car using it as a backdrop canvas to play with. Utilizing a black on black finish, we wanted the highlights of the curves of the car to define the shape of it.The "Technology" section houses imagery depicting the brakes, suspension, & sound capabilities of the car. While the Red "Sensory" section highlights the interior materials of the car. Opulence highlights the level of overall luxery the car has to offer.
Technology [reference]
Oppulence[reference]
Sensory [[reference]
