DESIGN/VFX + CREATIVE
Meta
Creative Strategist, January 2024-Present
Reality Labs Lead for the Meta Social Channels including MetaQuest, RayBanMeta.
Meta/ Facebook
Creative Director, January 2019-2023
I began my journey at Meta as a Creative Lead, helping shape the company’s internal creative team and partnering with trusted vendors to deliver impactful, engaging content for major product announcements—most notably, the rebrand from Facebook to Meta. Over time, my role grew from a focus on creative production to a high-level Creative Director role where I now oversee flagship initiatives.
In my current position, I led the creative vision for Meta Connect 2023, bringing together cross-functional teams to execute this event at the highest standard. From recruiting and onboarding new talent to curating the visual experience of the event, I managed each phase of production to ensure a cohesive, compelling narrative for every audience member. I also facilitated executive-level content reviews and approvals, guiding creative alignment across leadership.
This evolution reflects my dedication to not only creating visually engaging content but also driving creative direction that elevates Meta’s brand presence on a global stage.
Ntropic
Creative Director, October2013-2019
Creative lead who understands business strategy and objectives. Managing teams of Artists both local and remote on time sensitive projects. Supervising motion graphics teams from concept to completion ensuring consistency and adherence to client brand guidelines. Partnered with Artists, Editors, & Writers though all stages pre & post production overseeing projects from concept to completion. Creative lead on jobs for such clients as Apple, Google, Electronic Arts, SF Giants etc. Projects ranging from live productions to global campaigns.
The Mill [Freelance]
Senior VFX Artist/Designer 2013
Lead teams of Artists on time sensitive projects across multiple divisions and multiple offices across the globe. Worked with client brand designers to ensure the motion design was reflective of and adhered to the brand strategy on design based projects. Worked on projects which included clients such as Hershey’s chocolate, Geico, Coca-cola, & others.
Senior VFX Artist/Designer, April 2005 - June 2012
Worked on Award Winning projects such as E*Trade Babies, Samsung’s Time Square mp3 player animated billboard. Designed & created projects such as WebMD’s Injury report for Fox Sports. Collaborated with Director Jonathan Demme for the Motion Picture “Jimmy Carter: Man from Plains”. Click 3X responsibilities included shoot supervision of live-action effects sequences, CG Art Direction, as well as overseeing of Design Direction.
SideShow Creative
VFX Artist/Designer, March 2004 - March 2005
Worked on Award Winning projects such as INHD sports HD bumpers, Discovery Channel’s National Body Challenge & a host of many others. Responsibilities included supervision of live-action shoots & overseeing of 3D content creation.
Education
School of Visual Arts, Computer Art Dept. BFA 2000
references available upon request